Dates: August 22-September 1, 2008 Location: State Fairgrounds; Detroit, MI Media: Radio Marketing Options: Couponing, sampling, giveaways, etc. Attendance: 350,000 - 400,000 Demo: Adults 25-54, families, homeowners, middle class Past Sponsors: General Motors, DaimlerChrysler, AAA of Michigan, Blue Cross/Blue Shield, Comcast, Greektown Casino
The Event: The best entertainment value in Michigan can be found at the Michigan State Fair with fun-filled fair events for everyone, everyday. 99.5 WYCD Detroit's Best Country is a proud partner of the Michigan State Fair.
The Michigan State Fair takes place at the State Fairgrounds in Detroit and attracts approximately 350,000-400,00 visitors. Popular attractions include the Miracle of Life Exhibit, the Outdoor Zone (where youngsters can learn to fish), Free Concerts, Daily Parades, Competitions, Agricultural Displays, Arts & Crafts, and, of course, Carnival Rides & Games with two great midways! 99.5 WYCD is credited with helping “bring back the fair.”
WYCD has a long standing relationship with the fair, and we are the ONLY media outlet who is invited to be on-site every single day at the fair. We are also the ONLY media outlet who has been allowed to bring in third parties in the way that we do – via booth spaces as well as via customized promotions.
WYCD is proud to host three great nights of country music at the State Fair. Tracy Lawrence, a premier voice of his generation and Bucky Covington, an American Idol contestant receiving a lot of awesome recognition will be performing at the fair.
