Date: August 16, 2008 Locations: Downtown Detroit Media: Radio Available Marketing Options: Couponing, sampling, giveaways, etc.
The Event: The Woodward Dream Cruise is the largest one-day utomotive event in North America! The Woodward Dream Cruise attracts over 1,700,000 people and tens of thousands of classic cars to a 16-mile stretch of historic Woodward Avenue. Michiganders and people from all over the world gather to revisit their favorite Motor City memories…ones made on Detroit’s most legendary thoroughfare. It’s a mid-summer classic that celebrates the cars and music of the cruisin’ era… in the place that put America on wheels.
Oldies 104.3 WOMC is the official radio station and voice of the Woodward Dream Cruise, providing year ‘round information about the cruise and broadcasting from numerous points along the route, creating the “soundtrack” for the mid-August event.
