|
|
Study: Purchase Intent Grows With Each Event
Getting up close and personal isn’t just for politicians. A new survey shows in-person events can boost purchase intent as high as 52%... (read more)
|
Party Hearty
Laptops usually aren't seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color options for its Inspiron and XPX models... (read more)
|
Cyber Stumping
In case you missed it, something very interesting happened last month at Barack Obama's rally in Columbia, SC. A viral marketing event broke out... (read more)
|
Face-To-Face Advertising Passes Print Counterpart
According to a report from American Business Media president & CEO, Gordon T. Hughes, the face-to-face events industry is a rapidly growing, critical part of today's integrated business media environment... (read more)
|
